The myth of Black “buying power” resurfaced yet again in February as more “First and foremost the initial report cited needs to be understood for what it is.So these numbers are floated not for their accuracy regarding Black people’s economic standing but for their ability to tell which corporations should more aggressively target their marketing (psychological warfare) towards African America to get what little money actually is held there.The AABMP report, however, references for its numbers a study from theOnly 8.1% of Black America is over 65 years of age or at “career pinnacles” at which point wage increases “decelerate,” whereas, whites are 13.5% over 65.Black people spend more than “non-blacks” on natural gas, electricity, telephone services and footwear and a higher proportion of their money on groceries, housing and women’s and girl’s clothing.And this author’s personal favorite, that despite “a substantial gap in homeownership rates” this ’suggests a possible opportunity for market expansion in the years ahead.”It is also important to note that “buying power” is a confused phrase in that it, again, says nothing of a wealth Black people have little of but also suggests that this “power” is or can be for community uplift. Sekrit Servuz say, “Boy, if’n you ain’t That is, that the colonized are left only to purchase trifling gadgets and trinkets “footwear” and “clothes,” as opposed to land, stock and other capital most of which is sequestered among the tiniest elite minority.And finally, it is sadly laughable that too many of us are fooled into thinking our power is squandered by poor purchasing habits, again, since this is all to which we have access anyway. ... Race… © 2020 Fortune Media IP Limited. Hispanic buying power grew from $495 billion in 2000 to $1.4 trillion in 2016, according to the report. Posted February 10, 2020. Wright. And, it is making more and more headlines. Articles. Click to customize by processor, graphics card, and more!
See all the content. And does the emphasis on “buying power” as agency denigrate collective action in favor of “lifestyle” activism? According to Nielsen, “black buying power will rise to $1.54 trillion driven by gains in population, income and education. So harnessing this power by changing the consuming habits of black America, the story goes, is an essential pre-requisite for black uplift. Buying power is defined as disposable personal income, meaning the share of total personal income available for personal consumption, personal interest payments and savings. The data is broken out by race and ethnicity. A Preliminary Report on the Relationship Between Microaggressions Against Black People … The fact, again, that this is target marketing material means that by “power” they mean the ability to generate money for corporations to whom this spending will be geared. Consumers of color now have an outsize influence on spending and product development. As The Atlantic notes, Black buying power is expected to reach $1.2 trillion this year, and $1.4 trillion by 2020, according to the University of Georgia’s Selig Center for Economic Growth. A new Nielsen report has confirmed what we’ve already known as Black consumers: there is power in the Black dollar. But is any of it true? It does not mean that Black America has some un-tapped economic strength that can be marshaled to buy that which increases wealth (land, stocks, etc.) We've all heard it many times, from the screen, from the pulpit and elsewhere. Dr. Ball opens the door to this vital discussion.Achieving economic clarity is a bit more difficult than it would appear. Where does this misinformation come from?
So, in fact, the suggestion in 2006 that homeownership represents “a possible opportunity for market expansion” was a precursor to the damage and pain most are seeing only now; predatory lending, sub-prime scandals, mortgage and home foreclosure and the what Anyone, including Black “leaders,” who parade fanciful numbers before their unsuspecting audiences so as to, again, suggest that irresponsibility is the cause of Black poverty need to be checked, vigorously.
All Rights Reserved. ... from Race and Social Problems. But is any of it true? Buying power of the U.S. Hispanic population 1990-2020 Hispanic consumer expenditure in the United States from 2018 to 2024 Hispanics: market size of … and speaks to the basics of colonial exploitation. The idea that land and stock is there waiting but we’d rather go to the mall for trinkets results from mass capitalist, white supremacist propaganda which too many of us have imbibed. in no emediyit dangur Published earlier this month, the “Black Dollars Matter: The Sales Impact Of Black Consumers” report is the company’s eighth report on Black spending. So harnessing this power by changing the consuming habits of black America, the story goes, is an essential pre-requisite for black uplift. Buying power is the amount of money people have to spend after taxes and does not include savings or money that can be borrowed in the future, Humphreys said. Buying Power of African American or Black Consumers 2019 African Americans make up 14% of the U.S. population but have an undeniable buying power and influence on our nation’s economy. High performance computers at a low price.
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