Following the discontinuation of the long-running Monterey, the Marquis became the sole full-size Mercury nameplate; to expand the model range, a new Grand Marquis was slotted between the Marquis Brougham and the Lincoln Continental. 1970 MERCURY COUGAR Convertible Why This Car Is Special This 1970 Mercury Cougar Con ... Read More › $24,997.
As distinguishing itself from counterpart Ford (and Lincoln) models was a key factor, renewing the model line was imperative. After 1976, the Rideau and Montcalm were discontinued, combined as a base Meteor trim level for the Mercury Marquis in Canada; Lincoln-Mercury of Canada dropped the Marquis Meteor after the 1981 model year. Introduced with the Mercury Topaz, the emblem was adopted by the Lynx and Sable, with the Grand Marquis/Colony Park adopting it in 1988 (on hood ornaments and wheels). From 1946 to 1957, to attract buyers of medium-price vehicles, Ford of Canada marketed the Monarch brand in their dealership network. In place of selling its own version of the Ford Pinto, the division commenced For 1971, Mercury gradually distanced itself away from performance vehicles. Growing significantly in wheelbase (to improve interior room and handling), the Cougar was benchmarked in design against European premium luxury coupes. Don't miss what's happening in your neighborhood. The larger of the two, the While the Ford shift towards "F" nameplates was met with controversy in the marketplace, the reaction to "M" nameplates by Mercury for its product range was much less extreme. The same year, the In 1975, the Monarch nameplate would again become associated with Mercury (in both the United States and Canada), becoming the counterpart of the Ford Granada. Das Design war mit weniger steil stehenden C-Säulen und dem Verzicht auf die hochgezogenen hinteren Seitenscheiben konventioneller gehalten als beim Vorgänger. In contrast to other American automobile manufacturers, as the 1980s progressed, elements of Mercury design shifted further from divisional (Ford) counterparts. Mit der zweiten Generation ab 1969 wuchs die Karosserie deutlich und der Cougar war auch als Cabrio lieferbar. Intended as the successor for the Comet, the 1976 saw the expansion of the smallest end of the Mercury model line. A longer-wheelbase version of the Zephyr, the Cougar XR7 was a direct counterpart of the 1981 saw Mercury revise its model line to combat falling sales. From 1963 to 1966, the optional reverse-slant roofline with retracting rear window was unique to Mercury, featured by no other American brand. As its premium model range, the For 1957, Mercury redesigned its model range, with a 122-inch (3,100 mm) wheelbase sized between Ford and Lincoln.In 1958, to accommodate the introduction of Edsel, Ford revised its divisional structure, with Mercury, Edsel, and Lincoln forming a combined division (M-E-L).For 1959, Mercury underwent a revision of its body, expanding to a 126-inch (3,200 mm) wheelbase.As with many medium-price brands, the Mercury brand was hit hard by the economy of the late 1950s. In 1997, as part of the introduction of the Mercury Mountaineer SUV, Mercury reintroduced the chrome vertical "waterfall" grille. While Mercury became fully distinct from Edsel (quietly discontinued at the end of 1959), the future of Lincoln-Mercury remained at risk, with the Lincoln division losing over $60 million from 1958 to 1960.For 1960, Mercury entered the compact car segment (a year before Buick, Oldsmobile, and Pontiac) with the introduction of the For 1961, Mercury introduced all-new full-size cars, shifting from a division-exclusive chassis to a 120-inch (3,000 mm) wheelbase version of the For 1962, Mercury revised its model line, matching it closer to Ford. $6,400
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