Well, in terms of the 2021 outlook, I think we’ll talk more about it as we approach the year-end, so we won’t be addressing that directly here.And then in terms of the long-form audio, we are very pleased, actually, with the outcome of the development on our long-form audio service. Hello, everyone. Thanks for taking my questions. Thanks management for taking my questions. Please go ahead.Thank you for taking my question. Results - Earnings Call Presentation. Now in terms of post-COVID right now, I think, obviously, consumers have spent more time online. We do expect to see some fluctuations in the quarterly net adds because not every quarter we are adding the content behind the paywall at the same pace.
In fact, in the second quarter, we grew paying users by 52% year-over-year, which is faster than Q1.
It's about game development capabilities, about technology, and we have these core competencies to help us to develop better and better games and also work with partners around the world so that we can bring games that are exciting to the users.
We all know that consumers are already online. Would it be anywhere near where you are in China at this point of time?Well, in terms of looking at a particular title and how much marketing budget we're going to put in, I think the way we look at it is we look at how big the addressable market is, how big the opportunity is, how big an IP and the potential user base is, and then we put enough dollars, right, to reach those customers. It's Will Packer from Exane. The new partnership, apart from creating mutually beneficial, long-term potentials for both parties, will also enable us to improve efficiencies and profitability through our economy of scale, while unlocking market monetization opportunities for many years to come.Based on our extensive user insights and in-depth knowledge on content, we are proactively adding new verticals in the emerging, long-tail and popular genres to provide an even better content offering to our users. Information about general market conditions is coming from a variety of sources outside of Tencent. Read or listen to the conference call. We continue to strengthen several key structural factors, which are critical for developing and operating highly successful games. Your first MAU question, I suppose it relates to music. Personal Finance
Net finance costs were CNY 2 billion, stable year on year and up 19% quarter on quarter.The quarter-on-quarter increase was primarily due to the recognition of foreign exchange losses for the second-quarter 2020 compared to -- for a gain in the first quarter, partially offset by decreased interest expense due to refinancing exercise capturing the lower interest rate environment.
But it's actually spread across a very long period of time.
And going forward, we do think there’s a lot of potential for us to increase that, starting in 2021.
And it's amazing to look at. People do not need to pay for a penny in order to enjoy a song.
I have two strategy-related questions. The growth also benefited from the low base of Peacekeeper Elite in the same quarter last year, which was launched in May 2019, and from the financial consolidation of Supercell, which happened October 2019.PC client games revenue decreased 7% year on year to RMB 10.9 billion due to soft DnF and cross-buying performance, offsetting increased revenue from League of Legends. Your next question comes from Rob Sanderson with Loop Capital Markets. The paying ratio right now is 7.2% this quarter when compared to 4.8% a year ago. Recently, we launched WeSing 7.0, and our key areas of focus have been to introduce more tools that can stimulate video content generation and consumption, which then lead to more sharing and boost the platform’s social attributes.We are pleased to say that through upgraded singing experience in the second quarter, the number of users publishing videos increased almost 70% compared to the first quarter. Presentation: Operator. And what we are focusing on is we will continue to do our best and extract the best value and create the best music for our users. BIOC stock slumpedLyft Inc (NASDAQ: LYFT) reported second-quarter financial results after the closing bell on Wednesday.
All these help us to make QQ continue to be front and center with the young users. We are optimistic about the growth potentials in this area and are proactively taking procedures to grow advertising business effectively.Growth in digital album sales in this quarter was driven by new digital platform releases of few very popular artists. The platform attracted many artists to join and generated unique and interesting interactions between celebrities and their fans. Such gains were partly offset by impairment provisions for goodwill at China Literature and, again, certain investee companies.
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