Top six teams from Spring Season participate . The overall response from fans and the League of Legends community has further solidified our belief that we've picked the right platform for KitKat's first engagement in esports, and we're looking forward to exciting opportunities in the future.”The coronavirus pandemic may be causing havoc in the world of esports with all major events cancelled or moved online, but unlike more traditional sports the matches can still go ahead digitally, which is putting esports in a great position to grow during this difficult time.
For more information, schedules and stats head to lolesports.com Partners like KitKat, who were taking their first steps in esports, could have been disappointed by the change of scope - instead, thanks to quick and creative campaigns, they were able to maximize their presence at one of the most critical points in gaming for the past few years and reach more fans than ever.” Of course, cancelling a live event where sponsors were hoping to engage with passionate fans in person was always going to be disappointing for the brands involved, but Riot has clearly worked with them to make sure that they are still getting value for their sponsorship of the league, and it seems that everyone is making the best of a less than ideal situation.
“Malmö is a young and vibrant city and gaming is quickly becoming rooted in the backbone of our city,” said Malmö’s destination manager Ann Nyström.The LEC Spring Split begins today at 11pm CT when reigning champions G2 Esports will take on the youthful MAD Lions. Top 4 teams play in the winners' bracket
Together with Lagardère and the LEC, we've set up a massive raffle on KitKat’s global Instagram, Facebook and Twitter channels, offering fans a chance to win 1 million Riot Points and 350 Bundles of Champions and Skins. I'm humbled by the way our production team has been able to meet the challenges of this season and pivot to a high-quality show online that showcases the best of esports and brings entertainment and community to fans when they might need it most. G2 are the winners of the Spring Split despite not leaving their team facility to play the matches. Top six teams from Summer Season participate; Seeding is determined by Championship Points. The Average Minute Audience of the playoffs in the LEC was 279,361, which is an increase of 13.74% year on year, and the final itself had an AMA of 694,266, which is a new record. Catch up on their League of Legends VOD now. “The past few months have been tumultuous for everyone who works in event production, esports included,” said Alban Dechelotte, Head of Partnership & Business Development EMEA at Riot Games. Browse all other League of Legends channels. As we couldn't activate offline anymore, we've decided to continue with our digital strategy and level it up with a Europe-wide activation. However, despite the live event being cancelled the finals still broke a number of viewership records. The Summer Playoffs see the top six teams from Summer compete for prize money, and the seeds to the 2020 World Championship.. Overview [] Format []. LEC.
I specialize in the business of esports, as well as Valve's titles.
English. The 2020 LEC is the second season of Europe's rebranded professional League of Legends league.
The Malmö, on the other hand, has been host to several esports tournaments already and has become a hub of growth in the esports scene. I have previouslyI am a top esports journalist who has written for a number of large publications. “The response was incredible: we've seen over 12 million fans engaging with this activation from all over the world.
“This event marked KitKat's first major engagement in esports, and we had planned a variety of activations for fans in Budapest and those watching online. However for the 2020 Spring Split players were at home, as were all of the broadcast talent and fans thanks to the ongoing coronavirus pandemic. “Our advantage is that, being an electronic sport with digital distribution, we still have the ability to bring the core elements of competition to our fans even though we're not able to welcome them into stadiums.
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